The prototypical bubblegum group, the 1910 Fruitgum Company, was the brainchild of Buddah Records house producers Jerry Kasenetz and Jeff Katz. The Kasenetz-Katz formula was a simple one: they enlisted anonymous studio musicians and prolifically recorded lightweight, fluffy pop songs which found an eager audience in fans looking for an alternative to the edgier rock music of the late 1960s.

Original lineup: Frank Jeckell Mark Gutkowski Steve Mortkowitz Floyd Marcus Pat Karwan

Later members: Bruce Shay Rusty Oppenheimer Larry Ripley Chuck Travis Mick Mansuelo Dennis Kubala Dan Mileaf Rich Gomez